About Us

About Okeanos Trading Company

We are the Exclusive Distributor of Carnation Footcare Products in Singapore and Malaysia

Carnation Footcare was first exclusively brought into Singapore and Malaysia in 1983 to offer consumers more different choices in footcare products.For the past few years years since 2014, Carnation Footcare has grown exponentially in both Singapore and Malaysia, increasing their sales of their products and introduced 25 products into the market.

About Carnation Footcare

Carnation Footcare is one of the Cuxson Gerrard’s best known brands in the United Kingdom.

A trusted footcare brand of United Kingdom’s feet for over 90 years since 1922. Boasting a 58 SKUs/Products, it is currently being distributed and sold in over 40 countries worldwide and has a solution to almost any foot problem.A trusted footcare brand of United Kingdom’s feet for over 85 years and is requested in over 40 countries worldwide, including UK, USA and even South Africa and Iran.

The Carnation Footcare range includes licensed medicated products, medical devices, cosmetics and general comfort products.

Current Product line

Footcare Medicated Products

Solve annoying pain and discomfort on your feet

Footcare Solutions

Say goodbye to dry and ugly feet and prevent complicated medical conditions at the same time!

In Shoe Comfort

Everyday cushion support and comfort for your overworked feet

Protection and Comfort

The secret, simple to use foot care accessories and tools to ease and manage your discomfort and frustrations.

Tip Toes Series

Helping ladies beat Fashion Shoe Syndrome

Pads & Protection Series

Relieve pain and protect your feet with easy to use pads and foot protection accessories

Carnation Silver Socks

Offers relief for sufferers of Diabetes, Chilblains, Epidermolysis , Bullosa and Circulation disorders

About The Owner, Styles Chong Bin Fa

Tell us about Yourself

Hi, My name is Styles, the only person that United Kingdom trust to market, promote and distribute their homegrown brand, Carnation Footcare in Singapore, Malaysia and the rest of South East Asia in the future.

Why You and Why did you want to focus on Footcare?

I realized that people only know how to chase after our goals in life but not taking care of their feet and thus destroying their relationship and lifestyle. This is especially true for those in the sales and marketing line. Without taking care of the feet, they will get painful, sore and you will get tired, making them feel irritated by others easily and thus ruining the relationship with their friends and their family.

What struggles did you have to face during the past few years taking over the family business?

I am more of a marketer and have always wanted to run my own marketing company. Also, I was offered a pay rise to 4k a month before I left my previous job. It was hard for me to leave it all behind. While it has been a hard and tedious journey this past few years, learning everything from the start, ultimately I know I am impacting and making a difference with more people’s life with what I am doing right now.

How do you feel when you were notified that you have won the 2020 (and now 2021) award for Best Footcare Product Distributor in South East Asia Of the Year by SEAsia Business Awards hosted by APAC Insider?

When I first saw it, I really thought it was a joke. Just a few years ago I was still struggling to keep the business afloat.But once I found out that it was real, I was ecstatic, my team and miy sacrifices have been worth it. I still feel emotional when I think about it now, It is one of the best things that has ever happened to us as a team. It’s wonderful to receive not just recognition, but public recognition for something we have done and in this case, something that we ook a risk to do. It proves that running a business does not have to be cutthroat, and understanding what your clients and consumer wants is more important than “winning”

Read more about it here: 2020 SEAsia Business Award Article

Advertisement, Press & Collaboration

For all collaborations and press related inquiries, please feel free to email styleschong@okeanostrading.com for a discussion. We would love to see how we can help each other out.

Here’s a few of our Testimonials

“Now this is my holy grail when it comes to breaking in my new shoes!”

Believe it or not but it was my first time using an Anti-Blister Stick! I had always dismissed the idea of using it previously as I didn’t believe it would work – until I tried it out myself!

It is very easy to use, just apply it all over the blister prone areas of your feet especially the side and back of your feet as this will also prevent your feet from chafing against the shoe! The stick is also pretty small so it makes it convenient to carry around in your bag.

I could really feel the difference when I easily slipped my feet into my shoes later on. If you don’t believe me, go try it!

Mitsukei / Lifestyle Blogger

“Super Deo Insoles saved me from my embarrassing life because of my feet!”

I work in an office and I love to wear flats without the socks, but my feet sweats after too long and my feet and flats stink. It is really bad when I take my foot out of my shoes and when I go to shoe shopping it is a disaster and it is really embarrassing.

The Super Deo Insoles work! I am really pleased with them and I’m just really happy because it is honestly a problem I have been struggling with ever since I’ve been wearing flats to work.  

Maureen Kong / Youtuber/Blogger

“The creams absorb into the surface of my skin so fast without leaving it oily! The price of 1 full set is really affordable and totally worth the money too.”

During my trip to Bangkok, I went for a Foot Spa but instead of getting a smooth, clean pair of feet, they instead became extremely dry, itchy, reddish and peels constantly, it gave me so much trouble and leaving me poorer at the same time.

As my feet was really hurt and damaged, I was desperate and needed help!

I am so lucky that i saw Carnation Footcare’s post of the 3 Step System on my Facebook newsfeed and that I recovered by using their products.

Kelynn Nai / Parenting & Lifestyle Blogger

Why Carnation Footcare

You Might Be Wondering, Why Should You Use Our Products?

  • Our products prices are modest and catered to the masses
  • We are focused to not only help you with their Footcare Problems, we care about you as a person too.
  • All of our products are Health Science Authority (HSA) approved.
  • Carnation Footcare Products are developed by long established Footcare Specialists and Podiatrists.
  • Carnation Footcare has over 90 years of experience in research and development as well as manufacturing experience of Footcare Products
  • The products are effective and High Customer Satisfaction.

Interested To Distribute/Sell Carnation Footcare Products To Your Customers in South East Asia?

As Exclusive Distributor and Brand Caretaker in South East Asia, we would love to make Carnation Footcare products easily accessible to all.

We are looking for partners who are serious in growing the Carnation Footcare brand with us and our ultimate goal is to establish exclusive distributorship with Wholesale and Retail partners in all South East Asia countries by 2020.

If you would like to discuss business or distribution opportunities with us, please email us at styleschong@okeanostrading.com

5 Reasons To Work With Us & Carnation Footcare

1. Little To No Competition In the Footcare Industry

For many developing countries and markets, there are little to no one that will compete with you, so if you are able to secure the sales channels through our marketing support, you are guaranteed have consistent sales.

2. Good Synergy With Other Personal Care Products

Modest product pricing, specially catered for the masse. 

Most wholesalers or distributors have everything from their head to body…. But not for the feet. Imagine if you can provide this to your Retail Partners and their customers.This will increase your sales per retail partner.

3. Digital Marketing and other Support from Okeanos Trading Company

The best way to create consumer demand in this era. Gone are the days of TV commercials and radio. We spend more time on our mobile and Facebook. However, we also provide traditional marketing such as flyers, contests, giveaways….with a extra twist to make sure that it will help to get us more leads and sales in the future.

4. In-depth Product and Sales Training From Industry Expert

Product Training can be provided to your sales person so they can effectively communicate to your customers on:

  • The technology of the product
  • Benefits of using the product
  • Research/Tests conducted on product
  • How to effectively use the product

5. Established Brand with over 90 years of experience with a wide range of products for your customers

Developed by long established Footcare Specialists and Podiatrists means guaranteed effectiveness and quality of our products

Again, if you would like to discuss business or distribution opportunities with us, please email us at styleschong@okeanostrading.com

Have questions regarding your foot problems or not sure which product is best for your conditions?

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